Jigoshop E-commerce Platform

When you visit our website here, you may notice that one of our e-commerce category promote Jigoshop theme. Have you heard of Jigoshop? Jigoshop is one of the WordPress e-commerce plugin. Which is the same as woocommerce platform. Jigoshop is very well established e-commerce platform that combines broad functionality. It’s also optimised for the search engine as well. The platform covers 3 major features, such as Marketing Tools, SEO features and simple management. You can create gifts or coupons vouchers from the marketing tools. Adds-on with the powerful SEO features, your website can be very popular and recognizable. User friendly simple website management that’s allow you manage your online shop in minutes. There are many free and commercial Jigoshop plugin extensions for you to develop your online shop. With these powerful plugins, your website will boost your sales in no time. Many people around the globe trusted Jigoshop system, and it’s also commonly used for both small and big projects. 

Let me show you how easy it is to start using Jigoshop on WordPress platform:

1. If you already using WordPress, then you can skip the instruction below

2. If you do not have WordPress, then follow the few step below: 

1) Install your WordPress

2) Once installation complete, login onto your administrator backend

3) Click on the Plugins on the left panel 

4) Click on the Add New button on top 

5) Type JigoShop on the Search Box 

6) Click Install now button on the JigoShop Plugins

7) Click on the Activate Plugin 

8) You are ready to go for the Jigoshop (the function will show on the left panel)

So, now you may start using Jigoshop e-commerce to sell your product online. Well, if you are interested to get a ready make JigoShop e-commerce template, you may visit our website to purchase a JigoShop Template. Those template included the Jigoshop plugins and it fully design to suit for online business. Check it out now! 

How to prevent Malware Malicious

Have you heard of malware? It’s kind of a malicious software that used to disrupt computer operations, collecting sensitive information or gain access to computer systems.  User may use it to steal information or spy on others users. They are designed to cause harm, damage or extort payment. These kind of software includes computer viruses, worms, Trojan horses, ransomware, spyware, adware, scareware, and other malicious programs. Such software is hacker favourite, mainly against government or corporate websites. Mostly disrupt their operation in general or gather important information, such as personal identification numbers or details, bank or credit card numbers, and passwords.

Find a software to prevent malicious attacks. There are a few software that prevent and against such activity.

Malicious Software Removal Tool

https://www.microsoft.com/security/pc-security/malware-removal.aspx

Below is some of the popular Antivirus Security Software:

- Kaspersky Internet Security - http://www.kaspersky.com/

- Norton Antivirus Security - http://buy-static.norton.com/

- McAfee for Consumer - http://home.mcafee.com/

- Malwarebytes Anti-Malware - https://www.malwarebytes.org/

There are some precautious you may also need to consider even your website is secure.

Below is some of the point, you may need to monitor:

- Take back-ups regularly.

- Keep your CMS up-to-date; whether you use WordPress, Joomla, Drupal, etc.

- Keep your installed plugins up-to-date. Remove any unnecessary plugins.

- Use strong passwords for your FTP account(s), as well as for your CMS/admin panel login.

- Use appropriate file permissions - meaning don't use 777 everywhere.

You may also consider upgrade your hosting server security if any or purchase SSL to secure your website. http://www.symantec.com/en/sg/ssl-sem-page/

If you are using one of the CMS platform below, you can install the secure plugin to protect your website:

Joomla Platform - http://extensions.joomla.org/category/access-a-security/site-security

WordPress Platform - https://wordpress.org/plugins/all-in-one-wp-security-and-firewall/

Drupal Platform - https://www.drupal.org/security/secure-configuration

Below is some of the E-commerce platform secure plugin to protect your web store:

Magento Platform - https://www.magentocommerce.com/magento-connect/magefirewall-security.html

Virtuemart Platform - http://extensions.joomla.org/extension/ose-secure

Prestashop Platform - http://addons.prestashop.com/en/429-website-security-access

Jigoshop Platform - https://www.jigoshop.com/product-category/free-extensions/

If you have other best recommend, drop us comment below.

How powerful is Joomla CMS Platform

Joomla released it version 1.0 on September 2005, it’s a rebranded from Mambo 4.5.2.3. On January 2008, Joomla version 1.5 launched. Follow by 1.6, 1.7, 2.5 and now is 3.4 on February 2015. For 10 years, Joomla Project Team developed and enhance all features, security advancements, composer integration and several extension including the user-friendly interface. 

What is Joomla? Joomla is a free and open-source content management system known as (CMS) for publishing web content. Joomla is written in PHP coding and stores data in MySQL database. Joomla platform has been downloaded over 50 million times throughout the global users. There are over 7700 free and commercial extensions available from the official Joomla! Extension Directory. Even more such extensions available from other sources. After WordPress, Joomla is to be the second most used content management system on the internet. Joomla was distinguished by the five types of extensions: components, modules, plugins, templates, and languages. Each of these extensions handles a specific function to extend the functionality of Joomla websites. 

If you have touch on Joomla platform, you will notice that Joomla components are the largest and most complex extensions. There are two parts of the component, a site part and an administrator part. Component is the main key that produce major portion of the web page and control by the menu item. With Joomla plugins, it execution of any part of Joomla website. Joomla plugins handle all types of application and animation, it activate the component or module system to accomplish all sort of functionality needed. Any websites needs a template, regardless of HTML, Flash or CMS. Joomla Templates manages the website content, and style or look and feel. CSS is supported the entire Joomla website layout and an atmosphere. Modules performance one of the most important part, as it helps to build additional features such as search engine, login system etc. Joomla Project Teams done very well on languages extensions. The language and font information covers very wide range throughout the global usage.

And now, Joomla combine with VirtueMart online E-commerce system which allow worldwide users to trade their products or services with a peace of mind. CMS plus E-commerce application is so much easier and user friendly for end user or developer. Application modification and configuration can be done without advanced IT education. An end-user with a basic of IT knowledge can run an online store just within a few days using Joomla CMS and VirtueMart online E-commerce platform. The latest version of both functionality and application platform have modified into a mobile responsive view. Which means, if you don’t have a mobile application, your website is mobile responsive view. Your customer can review your products or services in a very much clear picture on their mobile handset.

Get your first Joomla Template and store your online business now, simply watch the installation video and start your online career within a few days.

How to save more money on hosting server

What is web hosting? Web hosting is a type of internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Many of you may know web hosting host your web page and some small-scale file like PDF, Video etc. These items usually uploaded via File Transfer Protocol (FTP) or on a Web interface called File Manager. When we talk about Web space which the Web Hosts (Web Hosting Company) providing. You may need to understand what type of web hosting you really need for your business website or individual web page. Some service providers may provide free web hosting for individual purpose. But as business web site hosting often has a higher expense depending upon the size and type of the site. What are the area that an individual or organization need to understand before subscribe a Web hosting? For individual purpose, we would advise to use free web hosting. The only issues is the domain name may appear something like this www.abcdc.webhosting.com . You may simply purchase your own domain name and transfer it to the Free Web Hosting will do. In these case, you will save a lot of money for the yearly or monthly subscribe. But, for organization purpose may not be that simple. Yet, we can give you some hint on how to save money on hosting server.

Organization need to understand the whole fundamental procedure of what type of website are you creating and how big is the Web Space that you needed for your website. Don’t forget about the most important is the database support and application development platforms (PHP, Java, Ruby on Rails, ColdFusion, Or ASP.NET). With all these facilities allow you to write or install scripts for applications like forums and content management. For some cases, you may need to apply Secure Sockets Layer (SSL) to keep the data transmitted more secure. Make sure before you subscribe any comprehensive package offer by the Web Host must fulfil all these application that mention. The hosting may also provide you an interface or control panel for managing the Web Server and installing scripts, as well as other modules and service applications like e-mails. Some of the prominent Web Hosting provide an excellent support to customer. These will be much advantage for all users.

Usually how many types of Web Hosting service provide by the Web Hosting Company? General web hosting that we always come across is (Free web hosting service, Shared web hosting service, Reseller Web Hosting, Virtual Dedicated Server, Dedicated hosting service and managed hosting service.) There are a few web hosting which you might not notice such as (Colocation web hosting service, Cloud hosting, Clustered hosting, Grid hosting and home server.) What are all these web hosting service for? And which one shall suit your web page needs? Let us study each of the web hosting service capabilities and functionality.

Free web hosting service: usually have limited space and application. User will see sponsored advertisement on the web page.  

Shared web hosting service: Your web page will properly share on the same server with many other sites, ranging from a few sites to hundreds of websites. If any of the websites cause the IP address being blacklisted, the rest of the website will being affected. But, this type of shared web hosting service normally charge at a very cheap rate.

Reseller web hosting: It allows users to become a web hosts by themselves. In terms of hosting, relocate server services, technical support etc. The reseller can function it for individual domains depend on the reseller plan privilege.

Virtual Dedicate Server: Known as (VPS), VPS will often be allocated resources based on one server. The users may have root access to their own virtual space and control panel. Users need to responsible for patching and maintaining the server or VPS provider may provide server admin tasks for the customer.

Dedicated hosting service: You can gain full control over your web server but not own the server. You have the full administrative access to the server, which means you are responsible for the security and maintenance of your own dedicated server. Usually dedicate hosting server is expensive costing but will also save a lot of money if you are doing an IT development business.

Managed hosting service: You are allowed to manage your data via FTP or other remote management tools. You cannot fully control the web server, it is only leased the server to you.

Colocation web hosting service: it’s quite similar to the dedicated web hosting service, but you owns the colo server, the hosting company will provides you a physical space to take care of the server. This is the most powerful and expensive type of web hosting service.   

Cloud hosting:  This is a new type of hosting platform that allows you to host your website more reliable and even power disruptions or even natural disasters are less problem for cloud hosted sites. You may not have too much control ability given for cloud hosting service.

Clustered hosting: This type of servers are a perfect solution for high-availability dedicated hosting. It may separate web serving from database hosting capability. Usually this is for Web Hosts company purpose which they shared hosting plans, and others multiple benefits to the mass customers.

Home server: Usually some type of single machine placed in your residence. It can host one or more website depend on your broadband grade and connection.

Now you understand all the web hosting service capabilities. At the end of the day, price and rate is the most concern part for the entire website development. Try to plan far ahead when you want to start building your first website. Even if you are thinking of build just a personal web page, you might want to add some blog site, forum, E-commerce. So, now you may thinking of the web space, how much you want to invest on this web page. Try to get a web hosting platform that is very much easy for you to understand and use it. Once you familiar with your web hosting platform, you can move ahead of developing more website linking. It’s pretty fun actually.

Your Brand Online

If you sell a product or service online, you cannot afford to have a bland website that gets by with minimalist features. Remember that your website is part of your brand. If your site looks bad, it reflects poorly on your brand, and that reflects poorly on your product.

Website Maintenance

Looking for worldwide maintenance website no matter you are any country?

wwhttp://www.iboobo.com 

Power of a Smile Day

Make your first step to smile to everyone you see sincerely. You will never know, your warm smile will just turn someone's good day!!

为何你需要网站？到底“它”有什么好处？

::网路人口正在迅速增加::
无论在世界那一个角落，每一天网路人口的数目都在迅速地增加，根据市场调查，球网路人口在未来五年内将成长45%或是更多，而现今2015年，全球一共有超过3,119,430,193的人数在使用互连网，这一点也不夸张，也因为随着网络人口的迅速增加，因此互联网的商机，也大大地提升。

::网站就是替您工作24小时员工::
随着时代的变迁，网站在互联网里给客户的第一印象，没有网站，就等于你没有名片，无法让您的顾客记得你。

为什么需要网站呢？因为网站就是一位全年无休、24小时不停帮你工作的员工，而且它能随时随地向客户展示贵公司的服务内容与产品或是有关公司的一些信息，互联网是非常强大的，没有地区限制，只要能上网的地方，就能看到您的网站，它的影响力范围可以遍及全世界就好像细菌般的传播。

再来，制作网站的费用也比一般开一间实体店面的成本来的底很多，网站不需要每个月支付水电费，也不需要很多的员工薪水支出，您只需每年交付一点点地网址(Domain)费用以及容量(Hosting)费用，也正因为如此，网站对于企业不管是小，中，大型来说都是一个非常重要的行销生意管道。

你准备好掌握下一波的网络商机吗？
现今的社会，人人都在使用手机上网，而这样的流行也大大地改变人类的生活习惯，现今的都市人，不管是早上起床、睡前、搭快铁、开车停在红绿灯，都无时无刻的在看手机，而现今的网路力量也带来了许多的线上购物、社交群网路平台等，其经济效益必然是十分可观，因此不论是企业形象网站、购物网站或手机App、手机版网站，不要花时间再犹豫，开始行动吧！

http://www.iboobo.com/

Why do you need a website ?

Why do you need a website ? What can the website bring to you ? 

Internet users is increasing rapidly in the whole world

According to the market research , Global internet users is going to obtain minimum 45% growth in the next 5 years.

There are total 3,119,430,193 worldwide internet users in year 2015.
It tells us how much potential and importance about the worldwide web.

WHY DO MY COMPANY NEED A WEBSITE ?

:: We are living in a modern world today, how can you tell your customers you don't have your company website ? 
:: It's like you don't have your business card to your customers  to let them remember who you are and what you do.

:: Worldwide web is working 24 / 7 for you.
:: You can update your potential customers your company latest product and services through your website.

:: Worldwide web is a worldwide business tool. It doesn't limit your business by geographically
Worldwide web can allow your business expand to any countries so long there are able to access internet.
 
:: Setup a professional website for your company is much lower budget involve compare to setup a good looking shop.
- You don't have to pay those fix cost like, water / electric bil
- You don't have to pay commission to them if they sold your items online.
- You don't have to pay them salary or OT even though it work 24/ 7

ALL YOU DO, just a affordable setup fees, domain fees ( yearly ), and hosting fees.

THEREFORE, creating a website for a company to step into this worldwide web is priority for any companies in the world ( listed or non-listed)

Not only this, internet users have changed their habit since year 2008 after steve job introduce the first smart phone on the world.

This new device has change the human habit since year 2008.

You may find that people are checking their website, social media, apps and etc everywhere no matter what they are doing  so long they can access to internet.

This trend is increasing the internet users purchase items or services online by using mobile apps.

Let our professional web development team to assist you for setup or enhance your website

http://www.iboobo.com/

How to use FeedBurner

An RSS feed gives people and programs a standardized way of automatically accessing your blog content without needing to visit your site each time it is updated. While all major blogging tools today generate a standard RSS feed for your blog, your RSS feed can be leveraged even further via feed management tools. These tools help you enrich the content your feed pulls from your blog, and they also help you monetize and advertise your feed – all of which allows you to grow your audience base even further. One of the most popular feed management tools available is FeedBurner, which works with your existing RSS feed in the following ways:
Allows you to customize the titles and descriptions of post content in your feed, which in turn encourages higher click-through to your blog
Let’s you see who’s clicking through on your feed, what other feeds they’re reading, and which feed reader they’re using
Allows your readers to share articles that they find useful with others in their community, such as by bookmarking them on sites like Digg and Delicious
Integrates Google AdSense into your feed to monetize the traffic you’re getting through RSS
Includes an e-mail subscription form on your site so that your readers have another way of subscribing to your content
Notifies major blog aggregators such as Technorati, My Yahoo!, Newsgator, and Bloglines when you post new content so that your subscribers using these services get your freshest content as soon as possible
Let’s you display the number of subscribers to your feed on your blog or website, which serves as another avenue of blog promotion
FeedBurner is now a Google product, so if you already have a Goolge account, you can log in with your Google account details at www.feedburner .com to get started. Once you’ve logged in (or created an account), you’ll be guided through the setup process, during which you’ll be prompted to add the feed URL into the FeedBurner interface. After your account is set up, you can begin promoting and enhancing your feed.

Why including picture to your post

Including images in a blog post is a good way of capturing your readers’ attention and making the post more interesting. Some people connect better to visual formats than written ones, so by including both images and text you’ll be appealing to a wider base of readers.
Uploading images to posts is easy and intuitive on most blogging tools: when you’re creating a post, simply navigate to where the image is stored on your computer and upload it into the body of the post. When you upload an image, you’ll be given various options for the size the image is uploaded as, such as thumbnail, medium, or large. You’ll also be able to add a caption, description, and URL to the image if you want it to link to another site or post on your blog. If you want to include an image on your blog that you don’t own, be aware of copyright issues: credit the image source by linking back to the site where the image originally appeared or e-mail the owner directly for permission to use it. Another option is to purchase the rights to an image through stock photography sites like www.istockphoto.com and www.gettyimages.com.
If you don’t want to store your images on your own hard drive, you can store them on an external image-hosting site. Doing so saves space on your own computer and gives you a centralized image storage location – particularly useful if you have multiple contributors to the same blog. Examples of popular free image-hosting sites include:
Flickr: A free account allows you to upload two videos of 150 MB each and 100 MB’s worth of photos per month. Image size is limited to 10 MB each
Picasa: A free account gives you a maximum of 1 GB of storage space for images and videos. Image sizes are limited to 20 MB each, and videos are limited to 1 GB each if uploaded from Picasa.
TinyPic: Unlimited storage space and bandwidth, but images are limited to 1,600 pixels in either length or height, and videos are limited to 100 MB and five minutes or less in length
ImageShack: Unlimited storage space and bandwidth, but images are limited to 5 MB in size, and videos are limited to 15 minutes for free accounts.
Photobucket: A free account gives you 500 MB of storage space and up to 10 GB of bandwidth per month. Image size is unlimited for images up to 1024 x 768 pixels, and videos can be 300 MB or less and must be 10 minutes or less in length.

How to leverage stats for your blog

When you start a blog for your business, you’re putting time and effort into another marketing channel. As for any other investment, you should monitor the return you’re getting – with a blog, this return could mean growing your reader base and increasing your brand exposure, or selling your product or service as a result of your blog, or generating revenue from ads that you’re displaying on it. No matter what your goal is, the best way to monitor your return is to analyse your blog’s statistics. These will give you information such as:
How many people are visiting your blog
How many people are arriving at your blog but then leaving again
The average amount of time people spend on your blog
Where your readers are coming from
If your readers come from a search engine, what search phrases they used to arrive at your site
Which posts they read
Armed with this knowledge, you can get a clear picture of the audience that is reading your blog and what content is most useful to them.
Most major blogging tools such as WordPress and Blogger provide basic blog statistics. If you’re looking for more extensive analysis, such as returns on ads you’re displaying on your blog, you’re better off using an external tool. One of the best free tools available is Google Analytics, which you can access using your Google log-in (if you already have one) at www.google.com/analytics. Like most statistics packages, Google Analytics provides you with custom tracking code that you’ll need to include on the pages of the blog that you want to track. With a blog’s template structure, tracking the whole blog is easy – you simply paste the code into the part of the template that is common to all the pages of your site. Doing this also means that new content will be tracked without your needing to add the tracking code to the new page of content each time. Once the code has been included on your blog, visitor activity is tracked and translated into the statistics you see in the Google Analytics reporting interface.

Writing a useful blog content

When it comes to content for your business blog, it’s really all about what your readers want. This may seem counter-intuitive  after all, you’re writing about your business, so shouldn’t you be the one to decide what to write about? Yes and no. At a high level, it is true that you’ll be writing about content that’s related to your industry. But within your chosen subject, you should write content that is useful primarily to your readers and that answers the main question when they’re on your blog: “what’s in it for me?”
The type of content that works best on a blog is very different from the content you’d include on your website. Your website is best for outlining details and specifications about your products or services or as a place to give general information about your company. In comparison, while your blog can still be related to the products or services you sell, it should offer something that adds value to your readers without asking anything from them in return. Rather than writing a post that outlines the benefits of one of your products, write a post that mentions your product or industry in the context of something that adds value, such as unique research you’ve done or insights you have about your industry. If you sell accounting services, for example, don’t just talk about the great value pricing you offer on your accounting services; rather, teach your readers how to file their tax returns or provide objective critiques of popular automated tax software products.
When your blog content adds value to your readers without trying to push your products or services on them, they’re more likely to associate your brand with quality and usefulness. In turn they’re more likely to become loyal readers who will return to your blog for the insights lead your customers to want to know more about your product, they’re more likely to convert from readers to customers, which in turn grows your business even further.

Need to carve out a niche

Starting a new blog can feel overwhelming once you realize how many established bloggers already exist in nearly every major subject area. Despite this strong competition, you can make a dent in your industry by creating a specific niche for your blog’s subject matter. For example, if you sell greeting cards, a unique take within the greeting card industry could be to document the real lives of the greeting card writers on your blog. You could write about the real events that happened in their lives to inspire the messages that they write, or you could describe the process they use to come out with new greetings.  When you write original content, you create a unique angle with your blog, increasing your chance of standing out from your competitors even if your blog is new.
To find out what kind of niche you should carve out, start by familiarizing yourself with what other established bloggers in your industry are writing about. Using blog search engines like Technorati and normal search engines like Google, search on keyword phrases relating to your industry to find the blogs that you’ll be competing against. Once you’re familiar with what’s already being written, you’ll be better equipped to brainstorm ideas for new content on your blog that will be original.
Carving out a niche applies not just to what you write about but to how you write your blog posts as well. Some bloggers may draw cartoons or pictures each day instead of writing text, while others may choose a specific style of writing. Whatever format you choose for your blog, if you let your unique voice show through in your blog, you’re more likely to cut through the noise of other bloggers competing for the same readership. Carving a niche also means that you narrow your focus, which is a good route to establishing yourself as an expert in a particular area. Only blogs associated with the most well established brands can post very general news and still be successful; in general, if you’re a moderately to little-known brand worldwide, sticking to a specific focus will help you establish better traction in the blogosphere. This, in turn, leads to a steady and loyal reader base.

Knowing your subject matter

Similar to the advice given in a creative writing class, the key to having a blog that adds the most value to your readers is to write about what you know. That means you should either be an expert on the topic at hand or have the personal experience to back up what you’re saying. If you’re writing a business blog, you’ll most likely be writing about your business in the context of your own industry, so it should be an easy task to give examples of real life situations or pass on expert knowledge about the subject you’re talking about. When you give real life examples, don’t be afraid to write about your own failure points as well as your successes. By being a company that can admit its mistakes and learn from them, you come across as being humble and honest, which improves your brand perception among your readers and makes for a more loyal blog audience. Overall, by giving insights in a real life context, you not only provide a better explanation for the point you’re trying to make but also make your blog more colour and interesting to read.
A good way to ensure that you’re always writing about what you know is to have multiple contributors to your blog from within your company. Choose people who have different roles and skills within your organization so that they can bring varied knowledge to the blog in a personal context. For example, your technical staff can write about technical problems and solutions they’ve come up with, while someone from your sales team can write about the marketplace in general. If you do go the route of multiple authors, make sure you don’t have too many contributors so that the voice of your blog begins to seem disjointed. Another idea is to have a theme week, where different people within your company write about the same issue and how it affects them or their department.
Whatever you choose to do, the overarching strategy for your blog should be that every post be written by someone who has earned the authority to write about his or her chosen topic, either by being an expert or by having gained personal experience with that topic.

How to attract new readers

To attract new readers to your blog, you need some way of spreading the word about it. The fastest way to do this is to have one of your blog posts reposted or referred to on other blogs. When this happens, the other blog’s readers are exposed to your content, which increases the chances of their visiting your blog and becoming your readers as well.
A blog post that lends itself to being shared easily because it is interesting or new in some way is said to be viral in nature. The word viral describes how it is passed on – someone who finds a post interesting might repost it on his or her own blog, and then readers of that blog may in turn repost the post or link to the post on their own blog. Like a virus, the blog post then spreads quickly in its exposure among increasing groups of people. Writing a blog post that is viral in nature means you quickly get traction beyond your own readers, which builds up your blog’s audience as a result of your original post.
So what does a post that’s viral look like? There is no single answer to this. Sometimes a post “sticks” simply because it taps into the zeitgeist of the moment – for example, you may be one of the first bloggers to talk about a hot topic that subsequently grows in popularity. At other times your post may simply be amusing to a large proportion of people who then share it with their own community. Overall, types of posts that tend to spread virally include:
Controversial or timely posts that talk about a current hot topic
Posts that consist of lists; these are easy to scan and often touch on real life examples
Humorous posts
Posts that give unique insights into a particular topic
Posts that talk about useful resources or tools for your readers
Contest posts, where readers are asked to provide input in return for the chance to win something
Since it’s hard to define what works and what won’t, especially among different industries, you’ll need to experiment with different types of posts to see what works. You won’t always be successful, but it’s worth the effort of writing twenty or thirty posts if only one of those becomes a viral success.

Why avoid the jargon

As with any other reading matter, the best way to connect with your audience is to write content to which they can relate. Every industry and company has associated jargon that its members use, and you may not even realize you’re using these technical phrases or words in everyday conversations with your clients or colleagues. Remember, though, that when you write your blog a varying proportion of your readers won’t be in your industry, and most of them won’t be a part of your company. So, to make sure you connect with your readers, steer clear of jargon and even from writing posts that are too theoretical. If readers don’t follow what you’re saying, they may end up leaving your blog and not returning. And even if every one of your readers does understand the jargon you use, you’ll still have a better chance of connecting with them if you illustrate your point clearly and simply.
An easy way to keep it clear and simple is to allude to a personal experience – an actual real life situation. Blogs are also a more informal medium than other communications such as press releases or even website copy, so blog writing lends itself to being less like a lecture and more like an informal discussion. Also remember that if you write clearly and simply, people will associate “clear” and “simple” with your brand. On the flip side, blog posts that are unclear, too complex, or too hard to follow may result in your audience associating those qualities with your brand and related products or services.
Sometimes, because you’re so immersed in your industry, it’s hard to recognize when you’re using language that is too jargon – filled or too technical. Consider having a trusted friend or other blogger outside of your industry give you feedback about how easy your posts are to understand.  If you can have someone proofread them when they’re in draft format, you’ll have an opportunity to revise them before they go public, but even if read after being published, the feedback you get can help you refine your writing in the future.

Self-contained is blogger mistake

One mistake that bloggers often make is to keep their blog self-contained they don’t like out to or refer to other blogs for fear that these blogs will take their audience away. By its very nature, though, the blogosphere is open and democratic, and therefore functions best when there is an easy flow of information in and out of blogs on the same topic. Assume that your audience is reading other blogs besides yours anyway and that linking out to or mentioning others won’t jeopardize the size of your readership. Embrace this easy information flow by acknowledging other blogs that inspire you in your own posts and linking out to other blogs that you feel may be useful or interesting to your readers. By providing extra resources, your blog will show that your business is willing to learn from others. As a spin-off, trackback functionality on most blogs means that those blogs will know you’re linking to them, so you’re exposing your content to other bloggers who may in turn link back to you for their own readers’ enrichment.
It’s important also to acknowledge when you’re mentioned on another blog. Whether it’s in a positive or negative light, don’t shy away from a response in your own post – this is another way of showing that your business is open to learning from others.
To find extra resources to include in your blog posts, join blog networks and use blog search engines and directories to see what other bloggers are saying in your subject area. Research who the influential bloggers are in your industry and read their blogs for ideas and information that you can share with your own audience. This can include anything from a plain blog post to rich resources like white papers, presentations, photos, podcasts.
As well as linking out from within your posts, your blogroll is a place where you can refer your readers to quality resources. Since a blogroll is usually highly visible on your blog’s home page, be discerning about the blogs you include on this list and keep them relevant to your industry.

Getting experiment, track and respond

Until you’ve been blogging for a while, it’s hard to predict what kind of posts will work best for your particular audience and industry. And, you may define what works best differently from to someone else: does a successful post for you mean that it’s shared often, that it generates a lot of comments, or that it results in inquiries about the business services you’re offering? Once you’ve identified what a successful post means to you, experiment by writing in varied formats to gauge which types of content work best. For example, trying writing a few of the following types of posts:
Lists
Case studies
Roundup posts that compare different products, services, businesses, brands, or solutions in one subject area.
Posts that experiment with associated graphics: with picture and without, or using photographs versus illustrations.
Video posts
Podcasts
Once you’ve published a few posts in different formats, use your statistics linked to your blog to analyse how they’re performing. Over time, you should be able to see a trend where certain types of blog posts attract larger audiences than others, generate more comments, or attract more inquiries. Once you’ve identified what format is working, create more posts like these and fewer in the formats that don’t work as well. Doing this will help you build momentum for growing your readership: the larger your audience becomes, the quicker your blog will grow since more people will be sharing the content you product.
Besides changing the type of post you’re writing, you can experiment with more subtle attributes on your blog such as the format of your post title, the look and feel of your blog, the length of your blog post, and how much you link to other blog posts or link out to external resources. To help you with this, you can even ask your readers for input into what they’d like to see on your blog that’s not already there. By involving your readers in the testing process, you’re also encouraging more audience participation, which is likely to make them a more engaged audience.