Writing a useful blog content

When it comes to content for your business blog, it’s really all about what your readers want. This may seem counter-intuitive  after all, you’re writing about your business, so shouldn’t you be the one to decide what to write about? Yes and no. At a high level, it is true that you’ll be writing about content that’s related to your industry. But within your chosen subject, you should write content that is useful primarily to your readers and that answers the main question when they’re on your blog: “what’s in it for me?”
The type of content that works best on a blog is very different from the content you’d include on your website. Your website is best for outlining details and specifications about your products or services or as a place to give general information about your company. In comparison, while your blog can still be related to the products or services you sell, it should offer something that adds value to your readers without asking anything from them in return. Rather than writing a post that outlines the benefits of one of your products, write a post that mentions your product or industry in the context of something that adds value, such as unique research you’ve done or insights you have about your industry. If you sell accounting services, for example, don’t just talk about the great value pricing you offer on your accounting services; rather, teach your readers how to file their tax returns or provide objective critiques of popular automated tax software products.
When your blog content adds value to your readers without trying to push your products or services on them, they’re more likely to associate your brand with quality and usefulness. In turn they’re more likely to become loyal readers who will return to your blog for the insights lead your customers to want to know more about your product, they’re more likely to convert from readers to customers, which in turn grows your business even further.