How to use FeedBurner

An RSS feed gives people and programs a standardized way of automatically accessing your blog content without needing to visit your site each time it is updated. While all major blogging tools today generate a standard RSS feed for your blog, your RSS feed can be leveraged even further via feed management tools. These tools help you enrich the content your feed pulls from your blog, and they also help you monetize and advertise your feed – all of which allows you to grow your audience base even further. One of the most popular feed management tools available is FeedBurner, which works with your existing RSS feed in the following ways:
Allows you to customize the titles and descriptions of post content in your feed, which in turn encourages higher click-through to your blog
Let’s you see who’s clicking through on your feed, what other feeds they’re reading, and which feed reader they’re using
Allows your readers to share articles that they find useful with others in their community, such as by bookmarking them on sites like Digg and Delicious
Integrates Google AdSense into your feed to monetize the traffic you’re getting through RSS
Includes an e-mail subscription form on your site so that your readers have another way of subscribing to your content
Notifies major blog aggregators such as Technorati, My Yahoo!, Newsgator, and Bloglines when you post new content so that your subscribers using these services get your freshest content as soon as possible
Let’s you display the number of subscribers to your feed on your blog or website, which serves as another avenue of blog promotion
FeedBurner is now a Google product, so if you already have a Goolge account, you can log in with your Google account details at www.feedburner .com to get started. Once you’ve logged in (or created an account), you’ll be guided through the setup process, during which you’ll be prompted to add the feed URL into the FeedBurner interface. After your account is set up, you can begin promoting and enhancing your feed.