Choose a blogging platform

Assuming you’ve chosen a hosted blog (where a third party keeps your blog on its domain), the next major decision that you’ll need to make is which blogging platform to use. You can choose from a wide range of platforms, all of which offer a basic level of quality, functionality, and ease of use. There are certain notable differences between them, however, and which platform is right for your business will depend on what you want to do with your blog. For example, if you want your blog to be simple and fuss-free but want to generate revenue from it through advertising, blogger is your best option. If you want maximum flexibility but don’t want to generate revenue, WordPress is a better choice. The following comparison chart shows the pros and cons of having a basic blog on three popular blogging services: Blogger, WordPress, and TypePad.
Blogger – Pros
It’s free, simple to set up – targeted specifically to beginners. Simple to associate your own domain name with your blog, owned by Google, so you can easily integrate other Google products such as Google Analytics and Google Reader. Easy to set up Google Adsense so you can make money of advertising, offers a wide range of highly customizable templates.
Blogger – Cons
Limited functionality in terms of menus, pages, and categories.  Allow content to be organized only by labels, not by category.
WordPress – Pros
It’s free; a large number of plug-ins let you add extra functionality such as creating pages, menu items, categories, and subcategories, and built in statistics and spam blocker.
WordPress – Cons
Doesn’t allow advertising (e.g on Google AdSense), free templates are limited and not very customizable. If your traffic grows significantly, you have to pay for an upgrade to accommodate extra traffic.
TypePad – Pros
Easy integration of advertising programs such as Google AdSense. Built in image uploader for hosting your images straight from your computer. Mixed media templates available and allow guest accounts.
TypePad – Cons
Nominal monthly subscription fee, slightly complicated to have your blog hosted on your own domain.