Social Media is a highly effective way

Social media can be a highly effective way of engaging with your current and future customers, increasing your brand’s exposure, and driving traffic to your site. However, if you think of your social media plan as one aspect of your greater marketing mix, you’ll get even more benefit from your efforts. Do this in the following ways:
Have one consistent voice: Remember that many current and future customers are exposed to your brand on more than one place online, as well as offline, so don’t confuse them with different messaging on each channel. Whether you’re using only a website and a blog, or you’re using Twitter, Facebook, and Linkedln as well, keep the contents of your message and the way you deliver it consistent across all channels. Dong so creates more coherent brand messaging, which can be more effective in converting a site visitor into a customer.
Decide on your goal and a central aim: Is it to drive more traffic to your blog, or is it to make more people buy products off your website? Once you have your overall goal, delegate one central focus for your strategy and then use separate channels to drive traffic there. For example, if your aim is to drive traffic to your blog, use Twitter, Digg, and Delicious to advertise your blog posts. Or your goal could be to drive traffic to your website by encouraging visitors to access articles, white papers, or tools on your site and then to buy your products and services. In this case, link to the resource section of your website from your Facebook, Twitter, and YouTube channels.
Don’t forget your offline messaging: More traditional forms of marketing within your business can be an excellent way of driving traffic to your social media site s and other channels. For example, include your blog and website addresses in promotional material such as brochures and business cards. Include your website address, along with your Twitter and Facebook URLs, in presentations you give.