Getting Repeat Customer

Do you have an effective way of measuring return visitors to your site and their ordering habits? If you're using an online shopping cart/ merchant account service (such as Yahoo! Business), they will definitely have these statistics for you. If your site doesn't take credit cards, just make identifying any matching names/orders part of your weekly sales data collection and evaluation, and create a database or Excel spreadsheet to keep track of this information.

Why is this important? Because repeat customers are your bread and butter, and they should be treated as such. Knowing and being responsive to your customers' wants, needs, likes, and dislikes will keep them coming back for more. Use every available strategy to increase your volume of repeat customers and every available means to appease them. There are many ways to reach out to your steady customers. For instance, would they like to be on a monthly subscription program for a specific product or product line? Would they like to hear about special offers or receive coupons? Do you have a physical mailing list of customers and prospects with whom you consistently communicate? If so, do you also have their email address? If not, we will start capturing those.

If you have a content only site or sell services or products that can not be measured, these number s obviously aren't as important to you. However, any time you notice one of your users coming back for more, so to speak, in the way of renewed subscriptions or even by way of repeated email comments or inquiries from the same person, make sure to put this person on a special preferred customer list. This person wants to buy what you are selling!

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