How comment affect your site

No matter how well you promote your business and your site, someone, somewhere may have it in for you: a disgruntled customer, an ex-employee, an obnoxious member of the public…

Disgruntled customers, whether they’ve explained their problem to you or not, may decide to use the Web to vent; sometimes they’ll write negative comments about a company in their blogs. Some of your competitors might like to damage your reputation by creating fake comments about your site.

No matter how good your company is, some people will write something negative about your site even if you tried your best to help them. What can you do if Web page with negative comments appears on the first result page for your company name?

Ask and Thou Shalt Receive…

That is not as unlikely as it might appear. All Webmasters are conscious of ranking and SEO and are striving to be the highest in their own field. If you send the Webmaster of the Web page in question a polite e-mail and ask for the removal of the negative comments, he or she has no control over the quality or accuracy of the comments submitted. Be friendly, polite, and self-effacing and don’t ever threaten the other person. Many Web master will cooperate if you explain the issue.

Give Web Pages with Positive Comments about You a Boost

Find Web sites that contain positive comments about your site, whether they are links, comments, or testimonials. Link to those pages from your own site to increase the link popularity of those particular pages. The Web pages with the positive comments may get more inbound links and higher rankings, thus forcing them to leapfrog over the site with the negative comments. Granted, this is counterproductive to establishing your site as the number 1 site, but if you’re a long way off, better the devil you know. . . .

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