Search Engine Marketing Basics

The Web has given consumers access to an amazing breadth and depth of information online, provided they can find what they're looking for. Each time users enter a keyword into a search box, they offer a clue to their intent. Taken together, these billions of search queries have created a tremendous opportunity for advertisers, who can finally target their message based on people's stated intentions instead of the demographics or other poor predictors of purchasing behavior they've been forced to use for decades. Even better, each time a searcher clicks of these ads and makes a purchase, advertiser can track the result, making search engine marketing (SEM) the most measurable and targeted form of advertising every devised. Visit our website: www.iboobo.com