The Web has done a remarkable job connecting users with a staggering amount of raw information. In many ways, it's done the same thing for marketers. The problem is there's now so much data out there that it is becoming harder and harder for businesses and consumers alike to sort out what's important from what's not. Staying competitive in online space demands and entirely new approach to marketing. One that puts empirical data about customer behavior at the center of strategy and decision-making.
The Web is changing the competitive landscape for business across-the-board. It is the most measurable marketing channel ever created meaning that online marketers who want to stay competitive must learn to work with data and online feedback on a daily basis. Mastering Google Analytics can be a bit like learning a foreign language at first, but once you've aligned your analysis with your marketing activities and your business objectives, you will begin to see your business and your customers in a completely different light. Our goal is to help you succeed in that journey without adding to the problem of data overload or drowning you in technical jargon.
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