Measuring e-commerce performance driven by display ads should be undertaken in the same fashion as goal performance measurement. The type of ad and the creative message and call to action in the ad drastically impacts the propensity for e-commerce conversion. For example, if a display ad promotes longboards for sale with an offer of "Buy one longboard and get a free skateboard- today only!" and lands the visitor on a longboard purchase page, the likelihood for an immediate purchase is much higher than an ad with impactful creative and a message that says "The world's best longboards!" One ad provides a purchase call to action and the other is focused on branding.
Visit our website: www.iboobo.com
Visit our website: www.iboobo.com
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