- Search Engine Marketing (SEM)
Increase visibility in search engine result pages through paid advertising or paid inclusion. - Search Engine Optimization (SEO)
Increase visibility in search engine result pages through modifications to your web site or direct efforts to get others to link to your site. - Display and rich media advertising
Attract user's attention and clicks with image-based video, online audio, widget, in-game, or animated online advertisements. - E-mails
Attract new visitors through opt-in-e-mail advertising (but not spam!), encourage repeat purchases, and increase engagement among existing customers; develop leads from other channels. - Affiliate and partner marketing
Provide financial incentives to others to close transactions on your behalf or drive traffic to your site in exchange for a commission on completed sales, branding, or other non-monetary rewards. - Directory marketing
Increase visibility in niche directories, local search engines, price comparison engines, booking engines, and other vertical-specific directories and aggregators. - Social Media
Publish content and solicit user-generated content via blogs, tweets, feeds, profile pages, contests, managed communities, and other social media platforms. - Offline
All traditional offline media including print, direct mail, television, events, out-of-home, and radio advertising.
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