The Web provides users with an unprecedented amount of choice and information. At the same time, because there's so much information available online, users need to be careful how they spend their mental energy. if they give too much attention to any one source without being sure they're going to get what they came for, they risk failing in their search.
Smart Companies have learned to thrive online by keeping functionality, design, and content straightforward and fast-loading.
Keep content easy to scan, use visuals, and avoid jargon and self-promotion. Be as open and direct as possible and focus on a two-way relationship with your customers rather than bluntly telling them what to think.
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