Planning for Success with SEM

Planning a successful SEM campaign is critical to achieving the best performance and value for your advertising spend. In short, good planning leads to good performance. Analysis and optimization are critical, but without a good plan, analysis only tells you things are going badly. In iboobo, we cover principles for creating a campaign plan that yields better results from the start and leads to more actionable and fruitful analysis and optimization.

The best plans are made using great tools. While there are countless toolsets from companies like SEOmoz.org, Bruce Clay, and Wordtracker, there are excellent free tools that are often overlooked or underused. These tools, when fully used, provide innumerable insights for planning a successful campaign as well as optimizing an existing one.


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