Like everything else in Web marketing, creating a good newsletter can take more time than you expect. Allow a learning curve, starting out with a slower schedule than you might eventually adopt.
Your newsletter must comply with the CAN-SPAM Act of 2003 and its updates. Some states have additional anti spam laws. In spite of laws and better filtering software, the amount of spam actually reaching users' mailboxes hasn't leveled off. Spammers seem to find new ways to evade the filters as fast as the filters are improved. Commercial newsletter services require you to meet CAN-SPAM requirements to retain their own viability.
The length of your newsletter should vary according to its purpose and audience. An informational newsletter, for example, might be longer than one designed to drive customers to your site to buy. Place an internally linked table of contents at the top of a long newsletter to take readers directly to articles of interest.
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