A Successful Business Web Site

Successful business Web sites don't happen by accident. Companies with a sophisticated Web marketing staff deliberately place every item in a specific place on a page, think through each headline, and consider every graphic element and photograph for impact. They don't spend hundreds of thousands of dollars on the mere chance that a site will achieve its marketing and sales objectives.

If those companies can be organized, so can you. This kind of detailed care may take more time, but it doesn't have to cost you any more money.

Your defined business goals and target audience drive site design. Those factors determine how a site looks on the screen and how visitors navigate through it, which is often called the look and feel of a site.

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