To become a powerful marketing gorilla, fish where your fish are. In other words, target your audience very carefully. Relatively few seniors use MySpace.com for social networking, but they might use chat rooms on healthcare sites. If you have a B2B site for oceanographic equipment, there's no point in blogging realtors - unless they lease underwater property. The Internet audience is so large that even a small niche can be profitable.
Think rifle, not shotgun. You can no more afford to spread your word-of-web time and efforts too thin than you can afford to spread your advertising dollars. Target one market at a time, build traffic by using one or two of the guerrilla techniques described in this chapter, and then move on to the next market. Your competitors' online buzz activities can also give you a clue about what's effective.
Even if you select only one word-of-web method, try to show up on several sites multiple times, whether they're blogs, directories, chats, or message boards. A critical mass of online appearances lends your site credibility.
No comments:
Post a Comment
If you wish to give some comment ? You may post your comment with your Google Accounts.