How to generating leads

This brings us to the generation of leads. Whether a Webinar has the effect of turning over immediate sales following the session or encourages viewers to put you on the short list when they make their purchase decisions, you've got a lead in hand. By running a well-executed Webinar that attracts attention, you can fill your lead pipeline to capacity. Your attendees are directly expressing interest in the topic, and they're saying as much directly to you. From here you should have a well crafted plan to manage communications and help escort these folks to the final conversion. Your plan might have steps such as these, starting from when they sign up for the Webinar:
- Thank you e-mail reminding them of the date, time, and topic of the Webinar and who the expert speaker will be. Including a one-click way for them to add this to their Microsoft Outlook or Gmail calendar is always a nice touch, too. Keep this email clean, simple, and easy to read. Bullet points work well here.
- Reminder email 24 hours in advance of the event. User the information captured during their sign up to personalize this email with their names, and take the time to remind them that they signed up to "learn more about .." or to discover ways to.. " The goal here is to excite users about the Webinar and generate enthusiasm to attend. Again, skip any sales pitches and stay close to the point.
- This is optional, but i always like to send a quick reminder a couple of hours before the Webinar is going to start. This e-mail can be extremely short and to the point, such as, " This is a friendly reminder that the Webinar on [Topic] which you signed up for will begin in two hours. Please click here to join the session when ready".
At this point i'll remind you that in each email, you should include a link to the webinar itself. You have no way of knowing which communication users will open to join the webinar, so make sure the link to join the session appears in all communications prior to the session.
- After session wraps up, a "Thanks for attending" Email is acceptable. Use this opportunity to thank attendees for their time, to suggest ways the ycan learn more, and to invite them to contact you for further information. If there is a special offer associated with the Webinar, this is a chance to remind them about it and about any deadlines that are involved.
Now that you've completed this cycle with users, it's time to migrate their email addresses onto the "future Webinars" list. This is the list you will use to send out information about upcoming webinars. Don't worry about the topic either. Let users decide for themselves if they are interested in attending. Use these communications to bring value to users' in boxes, thus cementing your position as a valuable information contributor in their world. The name of the game here is to build credibility, because credibility sells..