How to sell ads on website

For some web sites, the end goal is page views just getting folks "thumbing" through the website. Essentially, these web sites are selling ad space, as opposed to a spcific service or product. This increasing page view count expose the users to more and more ads, one of which they might well act on. Google's AdSense (adsense.google.com) program is a great way to get a site monetized with ads related to your content - which is always the goal. The only way to win is to show users what they want, when they want it. While not the only program of its kind online, the AdSense program is a proven entity, and Google reliably pays out money to those who are enrolled in the program and meet requirements set forth in its guidelines. You might think this is an obvious point, but many people have been burned participating in dubious affiliate programs where the other party reaped the reward, and the web site owner was out all that time and effort.
Google has done a great deal of work tracking ad placements for its clients' Web pages and understanding which locations generate more clicks. The information has been collected from a long history in Google's database and is generally considered the accepted best practices for advertising placements. As usual, you will get optimal results by starting from a position such as those suggested here and then testing to figure out what your users respond to best. In the heat map shown here, darker shades represent areas proven to show increased click-through rates. In short, place your ads in the darkest spots, as they perform best in these locations.
The AdSense program allows you a great deal of control over how the ads look, and you should use this to your advantage. The best place to start is by building ads that blend with the web site as much as possible. When you've had such ads in place for a while, you can begin experimenting to see what changes move the results up or down. You might discover that your users don't even see the ads that blend into the background. You might need to switch to ads that contrast with your pages to make them stand out.
Ultimately, though, your ability to control these ads is limited. While you can block certain ads (ideal when you don't want competing sites showing up on your own), there is little you can do to select which ads are shown. Google does a lot of work to make sure the right ads are shown at the right time and that the ads shown match the content of the page they are being shown on. The end result is a handy way to get started in monetizing your web site. The good news is that there are no minimum requirements for traffic. Google doesn't care if you have one visitor or one million.
Sometimes you might also notice ad banners rotating through your inventory from the Google AdSense system. Some advertiser want to be able to show banners, and while generally not as effective at generating the click action everyone wants, image-based banner ads will stand out in a space typically populated with text links. You can opt to turn these off, which you might choose to do given that text ads typically have higher click through rates (CTRs) and you are paid based on those clicks.
Google's AdSense system also allows you to select the size, shape, and number of ads that appear in a given ad unit. This makes the overall system more conducive to placements in a wide range of areas and applications. From blogs to traditional web sites to community forums, AdSense has ad formats that integrate and work well.
This ad is very effective, as it cleanly meshes with the main site navigation. While some might think this sort of tactic is misleading to users, the fact is, it works. In the business of monetizing web sites, you need to test, and test again. Overtime you will find a balance between what users will accept and what brings in revenue. This particular ad isn't even the highest performer for the web site. That status is reserved for the bigger ads.