What is micro blogging?
On micro blogging sites such as Twitter, where space is at a premium, getting to the point quickly is a necessity. Be certain when you post content in such areas that you share a diverse selection of links with your followers. If you are perceived as supporting only your own business, users either will stop following you or simply ignore your actions. By sharing a wide selection of links related to your area of expertise, you prove your value to the community, and people pay attention to what you have to say. To help you post more efficiently and maximize the number of characters for your own message, be sure to use a service such as TinyURL or Bit.ly to shorten all of the URLs you wish to share. Such services compress long URLs into short, unique character sets. This allows you to use more of the maximum 140 or so characters for your own message.
Being actively engaged is the best chance you have at cultivating a deep and diverse following in social spaces. In an area such as Twitter, following popular figures often results in their following you. In Twitter, you receive updates by selecting whom you “follow”. By choosing a person to “follow”, you tell the system to share with you each post the other person makes. While this may not work with celebrities, those who are well known in specific industries usually return the favour. When users see your profile and notice the important people who are following you, they begin following you as well. By repeating this pattern you can build a relatively large group of followers by which you can spread your message many times each day.
Micro blogging requires its own specific skill of wordsmithing. Often you are limited to a specific number of characters within which to get your message across. This limitation necessitates planning exactly what you are going to say to maximize each character. Services such as Bit.ly and TinyURL can go a long way toward helping ensure that you have the most number of characters available to get your message across.
Some other items to consider when in the microblogging space or even in the macroblogging space are specifically about the concept of “hooks” catchy turns of phrase or points of view that attract attention. Here are some of the point: Attack hook. Openly attack someone’s point of view. Post a response 180 degrees from the person’s, but take care to think it though first. Humor hook. Create a point of view that is humorous. Look for a funny angle or note the obvious joke. Contrarian hook. Somewhat like the attack hook, this approach will see you disagreeing with noted experts. When experts make a post, don’t be afraid to call them out. Pick apart their theories and thinking and pursue the experts openly. Be polite, but firm. News hook. By breaking news first and fast, you can create a name for yourself and drive results. Although popular, this approach is tough, and, because of the time difference, those on the East Coast usually get the jump on the West Coast folks by posting the day’s latest news first. Nevertheless, striving to uncover news and “break a story” can get you recognized quickly. Resource hook. If you show users that you are the best resource by providing useful links, they will respond. Be willing to gather other resources and share them openly in your social spaces. Ego Hook. This is a big one, as it is driven by people’s primary motivations for recognition. If you want recognition yourself, do something newsworthy. If you suspect others of doing this, call them on it. Better yet, set things up so you can help them get the recognition. They get the recognition and they owe you one.
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