How to set up blog

Although the user interface differs among blogging platforms, with some offering more functionality than others, most blogs have common elements that allow you to customize it for your business. Four of the most important areas of your blog that you’ll typically customize are:
Templates: All hosted blog applications let you choose a template, which is another name for the basic design layout options for your blog. Some platforms are more flexible than others in terms of what you can customize, but most will let you change the fonts, colors, and footer and header image. Applying a template to your blog is easy to do, so experiment with different ones to see which works best in communicating your brand’s image.
Blog profile: This is an introductory paragraph about your blog that is displayed somewhere on your blog’s home page. Since it’s usually the first thing a new visitor will read when trying to find out more about you, it pays to spend some time writing a well-thought out profile paragraph. Think of it as your blog’s elevator pitch, so make it informative and memorable while still keeping it brief and as nonsalesy as possible.
Blogroll: A blogroll is a list of links to other blogs that you choose to link to from your own and this list usually appears on the right or left column of your blog’s home page. In the context of a business blog, think of a blogroll as a list of blogs you’re endorsing as resources for your readers, so be picky about what you include. If you’re looking for ideas of blogs to include, think about blogs written by your clients, partners, or employees and blogs written by influential thinkers in your industry.
Comments or no comments; blogging platforms let you choose how stringent your comment policy is: you can choose to allow anyone to post a comment or require that readers be logged in to do so, or you can make it so you have to approve a comment before it is posted. How you handle comments have a surprising amount of influence on your readers’ behaviour on your blog and their perception of your brand: allowing people to comment without logging in, for example, opens up your blog to comment spam, but adding this extra log-in step means you may discourage some people from commenting at all. Usually opting for the middle ground is best, where you require people to log in to leave a comment but you don’t have to approve the comment before it is published.