Social media campaign goal

Although the tools used to implement a social media campaign may be newer and shiner, using social media is just like any other form of marketing in several key ways:
A social media campaign requires a strategy and a goal.
A successful campaign needs to use channels that are appropriate for your business and your target market.
A social media campaign takes time to show results.
Since implementing a social media campaign can be as simple as signing up for a Twitter account in just a couple of minutes, some businesses believe the campaign should yield results just as quickly. In reality, the basic principle of social media is to connect with your target audience on a shared platform and then give them a reason to keep engaging with you. Doing this takes time. For example, providing useful resources to the point where you become known as an expert in your industry, resulting in more people visiting your website or reading your blog, takes time. If you persevere, the rewards are worth your persistence- people are given more of an opportunity to learn more about your brand and develop a positive sentiment about it. In turn they are more likely to become your customers by visiting your website and buying your product or service.
The easiest way to make sure you persevere with your social media campaign is to build it into your daily work tasks. For example, you or your social media champion could spend a set amount of time each day or every couple of days to tend to the campaign. This could mean responding to questions, participating in conversations, uploading content to your blog and other social media profiles, or commenting on other content provided by those in your industry. Spending regular time on your social media campaign also helps you monitor your brand’s reputation online and stay up on news relating to both your industry and your business.