Search engines apply sophisticated algorithms to produce relevant results quickly. As smart as they might seem, computers are dumb. To produce good data, they need good input. A well-structured, search-engine-friendly site allows search engines to crawl or spider your site easily. Up to half of all sites are so badly structured that search engines never "see" them in the first place.
It's much easier to plan a search-engine-friendly site from the beginning or during redesign than to retrofit it.
Sites structured with frames or dynamic pages from database give search engines indigestion. On the other hand, footers, a site index, and XML feeds are like dessert; search engines eat them up !
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