Photography is a powerful method of reaching your audience with immediacy and impact. While it's absolutely critical to show pictures - including close ups - of any products that you sell, that's not the only reason to use photography. Well-selected and appropriately positioned images can tell a story about your business, your processes, your tourist destination, and most important, your people, Good photos are good sales tools!
Sometimes, the Web seems to exist in a strangely depopulated part of the universe. Many sites omit photographs, perhaps because of a legacy of concern about download time. Others have photographs only of buildings, machines, products, landscapes, nature, or artwork.
That's fine, but the most powerful images in the world have faces; our human brains are designed to react to them. When viewers see a picture with people, they can imagine themselves visiting that place, doing that activity, or using that product. They move themselves one step further along the buying process.
While faster access has made it easier to use photos, a page that takes more than eight seconds to download will lose much of it audience.
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