You know those ubiquitous banner ads that litter the Web? You can take advantage of similar banners within you own site. Instead of paid advertising that links to someone else's site, however, link your internal banners to pages within your own site. Driving viewers to additional pages increase the time they spend on your site and the likelihood that they'll remember your business or buy your product.
While special features on your site should be easily accessible through navigation, the user's eye doesn't go to the navigation initially. Grab viewers' attention with an eye-catching banner that promotes a monthly special, takes them to the newsletter signup page, or accesses a community-building page. Internal banners are one of the no-brainers for onsite marketing, but plan them as part of the overall site layout and graphic design.
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