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Making it easy for your customers to buy

From a marketing perspective, you need to convert shoppers to buyers. Make it easy. Studies show that many online shoppers give up early in the process, long before they open a shopping cart. Many shopper's complaints are the same as those for any Web site: poor navigation, long download times, and inability to find what they want. The following sections detail some ways that you can enhance the shopping experience for your customers.

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