You can collect new e-mail addresses offline at networking events, trade shows, and whenever you have live customer contact. Verbally ask permission to send a newsletter, nothing the date, event, and response. Or post a sign above the business card collection bowl saying something like "Get the latest product news and special offers! We'll add your e-mail address to our newsletter list". Sweeten the pot by also drawing from those names to receive a prizes. When speaking at an event, provide a newsletter signup form asking for names and e-mail addresses.
Of course, another important place to request e-mail addresses is at your brick-and-mortar store, especially at checkout. If you aren't equipped to add an e-mail address at the register, put out a fishbowl or guestbook. And consider offering customers something free of signing up.
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