Probably nothing so infuriates online buyers as the price of shipping. In reality, shipping is expensive, especially as the price as gas rises. Research alternatives upfront to decide what carrier and delivery choices you will offer. If possible, let customers select the shopping method they prefer. Of course, not everything can go ground - baked goods and fresh always need fast delivery !
The overall rate of shopping cart abandonment is 60 percent. That's right, 60 percent of all started shopping carts never result in a purchase. Of those, studies show customers abandon more than one-third due to high shipping costs or hidden charges.
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