Help visitors find content

There are many ways to promote and allow people to find out more about the content of your site. The main menu with sub-menus is the lifeline of your web site. Using it should allow visitors to get anywhere in your site. This does not mean that you need to offer all options in a single menu; that could become overwhelming and counter productive. It means that before you even start thinking about what kind of navigation you want to offer, you should think about how to sort and collate all the information you want to convey.

The skill set to be able to find common terms to collate information and sort it in a logical manner is called information architecture, and it happens on both the page and the site level. If you visit a web site like the Yahoo! homepage or Amazon and you wonder why some material is shown in a certain way on the scree and which content is available only by drilling down into certain sections, you might not at first realize it but a lot of research and testing went into those, and there are reasons for the placement of everything on the page.
A big part of being able to offer information that can be easily found and used is connected with psychology and heuristic information about how humans use web sites. This is call usability - the science that analyzes and defines how we use things. This could be an ATM, a coffee maker, or a web site - in the end, the human factor plays a very important part in how successful any product will be.

Some visitors will not use your menu at all but will immediately seek a search option to find what they are looking for. This is why sites should always offer a site search, even when you just start out with 10 pages - it is amazing how fast your site can grow. Almost every large search engine out there offers you ways to implement their search forms catered to your look and feel in your site, and blog systems such as WordPress have a built in search.

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