Turn your brand into Cash

You probably already defined your brand when you started your company and have infused it into everything you've done - from your logo to your products and marketing materials. In that case, you'll want to convey that same brand in the look and feel of your website, in order to capitalize on and to strengthen your brand recognition in the market.

If you haven't defined your brand yet, now is a good time to do it, before you design (or redesign) your website. That way, as you develop or update each aspect of your business - whether it's your website, logo, tagline, brochures, product, or lines - your brand will be reflected consistently throughout your enterprise.. and will become instantly recognizable to customers and potential customers.

What is a brand? We defines brand as:

A product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

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