Make your Keywords list

Creating a killer keyword list will snag users far and wide and drive them straight to your site.

Once you've got a handle on who you want coming to your site, the next step is to figure out what search words they're using to get there, so you can use those words in the site's construction. These "Keywords" make the difference between a good site, and a good site with tons of traffic.
You can spend as much or as little time on the subject of keywords as you choose. Keyword research can be fun (and somewhat addictive), and it's an endeavor that some people have based entire companies on. But, since you probably want to know what keywords have to do with your site, where to find them, and what to do with them, let's get to it! If, you end up opening your own keyword research company, more power to you.

of all the mistakes that people making with websites, not having a decent keyword list is, by far, the most frequent and most harmful. taking the time to properly build a keyword list will make a world of difference in attracting users and a higher percentage of users with the potential to convert to customers to your website.
Keywords are just that, the words that users type into search engines to find what they're looking for. From the site owner's point of view. Keywords are those commonly known terms and phrases that describe the nature of your business and your products. For example, a website for an online tea shop might include the keywords "specialty teas", "gourmet tea", "tea pots".

From a web consultant's point of view, keywords are what we use to do search engine optimization otherwise known as kicking competitors' asses in the keyword search arena