Whether your website is a small company website or a
national charity, you should promote it to increase traffic. The more people
who come to your website, the more people hear your message. The problem is
that there is millions of website out there. You have to do some work to
promote yours.
Promoting your website can be simple or complex. If you
are made of money, you can hire an ad agency to plaster your URL on billboards
all over the world. I’m guessing that if you picked up this book, you are most
likely looking to keep costs to a minimum.
This chapter is separated into two parts. The first part
covers things you can do to promote your own website. This includes ways to
publicize your URL and connect to others. The section of the chapter covers
what a search engine is and how it works. Then I’ll tell you how to optimize
your site to get the best search engine results.
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