The important thing is User

An important thing to remember is that your website is a tool - which someone (the user) actually uses to accomplish a task, whether that is to buy something or simply to access the site's content. The number one goal of any website should be to make sure that all users can find what they're looking for and accomplish their objectives without any hassle. It is also important for each step of the entire online process to be transparent to the user. If the user needs a bunch of directions and cues to make your site work, it's not really working. As we said at the agency: "If it needs a sign, it's a bad design." When designing and organizing your site, always do so with the user in mind. With no doubt discover that many of the sites you come across on the internet were obviously not designed with the user in mind. Some of these sites might have beautiful designs and feature super duper technology, which is all well and good but that zing doesn't mean a thing if the site doesn't function properly. Remember: function first, form second or, put another way, users first, personal style second.

Sound simple, right? Well, it is.. and it isn't. Every user is different, and you can't please everyone, but you do want to please the users that make up your target market. So you'll want to identify those users and define their needs, and then tailor your website to fit them. The bottom line: A website that's built and maintained with the user in mind is more likely to attract the right visitors and to turn them into return customer. Make it easy for them to navigate your site, to find things, to complete transactions and feel good while they're doing it, and you'll win the advantage over your competition. Combine this with a strategy for driving traffic to your site, and you will be unstoppable.